Tesla Motors (Tesla stock price) is a global enterprise that designs, produces and markets electric-powered vehicles and componentsPresently, it is the only vehicle manufacturer selling zero-emission sports cars in serial production (as opposed to concept vehicles or prototypes)It is now expanding this technological advantage to the luxury vehicle sedan marketTesla’s strategy of selling sleek, eco-friendly designs at high margins echoes Apple Computer’s business model, and differs greatly from its industry peers Chrysler, Ford and General Motors in Detroit, which has been struggling to evolve their ageing lines to meet the increasing demands for electric and hybrid vehicles (Sun, 2011).
In spite of the global strides made by Tesla in terms of technological developments, global branding and market adoption, it remains a relatively young company within a nascent industry – compared to the 150-year-old internal combustion vehicle industryNot surprisingly, the amount of literature and research devoted to the company and the electric vehicle industry, in general, is limitedFurther exacerbating current research gaps, existing research and analysis of Tesla has focused almost exclusively on the technological strides made by the companyAs such, an even more serious research gap exists related to the marketing and business aspects of the company and its products.
In light of these research gaps, the central issues addressed in this research report include: (1) the major developments within the electric vehicle ecosystem that have Elon Musk recently announced that reserves for a new battery system called the Power Wall could play a crucial roleNot surprisingly, there is limited literature and research on the business sector and electric vehicles in generalTesla’s existing research and analysis gaps have exacerbated existing research gaps, with an almost complete focus on the company’s technological advancementsTherefore, there is an even bigger research gap when it comes to the business and marketing aspects of a company and its products.
(1) Major development of the electric vehicle ecosystem that made a unique market for Tesla(2) Tesla’s response to seize this market opportunity(3) Tesla has a good marketing strategy to attract more buyers.
Competitor Analysis Of Tesla
The entire electric vehicle industry, including plug-in and electric hybrid vehicles, has grown significantly from the exclusive premium sports car offered by Tesla in 2009The company expanded to include four additional lines of current premium electric vehiclesThere are many other companies that want to come to the market with their innovative and efficient batteriesYou can check more Tesla information at https://www.webull.com/newslist/nasdaq-tsla.
Disclaimer: The analysis information is for reference only and does not constitute an investment recommendation.
